After fans discovered the cause of this disappearance - the expiration of the songs’ licensing agreement between Kakao and Spotify on Feb. This week-long blackout caused confusion and frenzy in the K-pop community, especially on Twitter, where #spotifyisoverparty started trending in response to the sudden removal of so many beloved songs. Several weeks earlier, K-pop listeners had discovered that music from many famous artists, including IU, Apink, and Loona, had vanished from Spotify without any notice. The K-pop community breathed a collective sigh of relief on March 11 when Spotify and Korean entertainment company Kakao announced that they had reached an agreement to bring hundreds of K-pop songs back to the global streaming service.
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February 2023
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